WHO ARE WE
A movement to do it better by being a better human through the values of Ambition, Leadership, Perseverance, Headwork, and Action
5ALPHA was launched in August 2019 by a teenager out of Eastern Pennsylvania. For years, Carina Chieffalo always used the phrase, “Do it better than the person before you”, to push herself to evolve as a person of character. It was a constant reminder that the only way to grow, as an individual, was to strive for more.
After several years of using the “Do It Better” motto, Carina felt its impact in every facet of her life. She evolved, became happier, and more open-minded. So, she set out to share that experience with the world and allow others to feel the same way. That is when 5ALPHA was born.
The 5ALPHA theory, “ALPHA”, which means: (Ambition, Leadership, Perseverance, Hard Work, and Action), is the framework the 5ALPHA team devotes themselves to each day. Our goal is to be a companion… a daily reminder of what hard work and passion can do for you in return. A tool to approach life in a way that would make you the best and most fulfilled version of yourself.
We want to serve as a badge of honor that connects you with like-minded Hustlers around the world. Our clothing will always be environmentally and human friendly. Ultimately, we hope that our tools can inspire the world to roll up their sleeves and do it the 5ALPHA way.
Do It Better.
MADE WITH LOVE & COMMITMENT
Our Mission
REDEFINING LIFESTYLE WEAR WITH COMFORT AND PURPOSE
We're on a mission to revolutionize lifestyle fashion. Our curated collection seamlessly blends style and purpose, offering garments that enhance your individuality and elevate your lifestyle. With a focus on quality, innovation, and sustainability, we collaborate with visionary designers to bring you thoughtfully crafted pieces that make a statement and align with your values. From versatile essentials to trend-setting styles, our diverse range caters to your unique preferences.
We prioritize ethical production and social responsibility, selecting brands that share our commitment to craftsmanship and sustainable practices. Join us in redefining what it means to live a stylish, purpose-driven lifestyle through the transformative power of fashion.
"OUR UNWAVERING VISION FOR THE STORE HAS BEEN TO REDEFINE THE LANDSCAPE OF LIFESTYLE WEAR."
Carina Chieffalo, Founder
Commitments
TO AUTHENTICALLY EXPRESS YOUR UNIQUE IDENTITY
SUSTAINABILITY
We are dedicated to sustainability, offering fashion choices that are ethically sourced and environmentally friendly. Through conscious material selection and responsible production practices, we strive to minimize our ecological footprint. By embracing sustainable fashion, you can make a positive impact on the planet while still expressing your unique style.
HIGH QUALITY
We are committed to delivering exceptional quality in every garment and accessory. From meticulous design to superior craftsmanship, we go the extra mile to ensure that each item meets the highest standards of excellence. With our unwavering commitment to quality, you can expect timeless pieces that not only look stunning but also stand the test of time.
CUSTOMER SATISFACTION
Customer satisfaction is at the heart of everything we do. We are committed to providing an exceptional shopping experience, from personalized service to hassle-free returns. We value your feedback and are always striving to exceed your expectations. With our dedication to your delight, we aim to build a lasting relationship based on trust and exceptional service.